Marketing & E-Commerce
Luxury DTC | Creative Strategy & Profitable Growth
About Me
I build luxury and consumer brands where creative vision, cultural relevance and profitable growth meet.
My work spans brand strategy, campaigns, social, e-commerce, lifecycle and performance marketing, turning customer insight into stronger brand equity, deeper loyalty and measurable growth.
Areas of Expertise
Brand Strategy & Positioning
Shape distinct brand positions through consumer insight, cultural relevance and commercial opportunity, then carry them consistently across every customer touchpoint.
Creative Direction & Campaigns
Growth Marketing & E-Commerce
Lead campaign concepts, visual direction, social storytelling, photoshoots and launches that build affinity, strengthen brand equity and drive action.
Connect acquisition, retention and e-commerce around profitable growth, using CAC, LTV, ROAS, attribution and conversion to guide investment.
Resumé
EDUCATION
Barnard College, Columbia University
New York, NY
Bachelor’s in Economics & Art History, 2014
Phi Beta Kappa, Magna Cum Laude
3.94 GPA
Sotheby’s, Claremont Graduate University
Los Angeles, CA
Master’s in Arts Business, 2019
4.0 GPA
EXPERIENCE
How can I help beautify, optimize, and grow your online presence?